Marketing Automation & Optimization Specialist
Tasks
- Analyze campaign performance data
- Audit lifecycle marketing programs
- Build reporting dashboards
- Conduct marketing process audits
- Create reporting cadences
- Define KPI frameworks
- Document optimization initiatives
- Implement continuous improvement initiatives
- Support UAT and campaign testing
- Validate campaign implementations
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution | Automation Studio | B testing | Campaign Optimization | Campaign validation | Digital analytics | Email Marketing | Journey Builder | Looker Studio | Marketing Automation | Marketing Cloud | Power BI | Salesforce Marketing | Salesforce Marketing Cloud | Tableau | UTM governance
Education
N/A
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