Marketing Data Analyst - Events Analytics
Tasks
- Analyze channel effectiveness and conversion funnels
- Apply statistical analytics methods
- Build Power BI self service dashboards
- Build event analytics measurement framework
- Build multichannel attribution models
- Build near real time event reporting
- Collaborate on predictive models with customer insights
- Design attendee lifecycle engagement analytics
- Design event performance dashboards
- Develop KPI benchmarks and measurement methodologies
- Develop channel ROI frameworks
- Develop scalable reporting tools
- Identify attendee segments and behavior patterns
- Integrate and normalize multichannel marketing data
- Run experimentation and A B testing
- Track and analyze attendee engagement signals
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | Cohort Analysis | Cvent | Data Normalization | Data Visualization | Data integration | Funnel Analysis | KPI Development | Marketo | Power BI | Regression Analysis | Series forecasting | Sprinklr | Statistical Analysis | Stova | Time Series | Time Series Forecasting
Education
Roles
Regions
Countries
States
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