Marketing Data Analyst
Tasks
- Build and optimize Tableau dashboards
- Build channel level pacing and trend analyses
- Build dimensional dbt models in Snowflake
- Conduct cohort and CLV analyses
- Follow Git workflows and peer review
- Investigate anomalies and perform root-cause analysis
- Maintain dbt to Tableau metric layer consistency
- Optimize workbook performance
- Refactor legacy SQL and migrate Tableau calculations into dbt
- Run channel performance deep dives
- Size investment opportunities and create budget business cases
- Support incrementality tests and A B tests
- Translate analyses into stakeholder narratives
- Write dbt tests for critical models
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution | B testing | CLV | CTE | Cohort Analysis | DBT | Data Modeling | Dimensional Modeling | Experimentation | Git | Incrementality testing | SQL | Snowflake | Tableau | Window Functions
Education
N/A
Roles
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