Marketing Experimentation & Optimization Lead
Tasks
- Analyze paid platform mechanics bidding audiences catalogs
- Build test plans decision frameworks recommendations
- Configure and validate tracking pixels events custom conversions
- Design and run marketing experiments
- Implement experiment standards playbooks QA
- Own marketing efficiency chain end to end
Perks/Benefits
- English & Spanish lessons
- Event and Experience Discounts
- Flexible remuneration
- Health insurance
- Home office friendly setup
- Stock options plan
- Wellhub Membership
Skills/Tech-stack
A/B | A/B Testing | B testing | Control Groups | Experiment design | Geo-testing | Incrementality testing | Lift testing | Measurement and attribution | SQL | Sample Size | Sample Size Planning | Statistical Power
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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