Marketing Operations & Analytics Lead
Tasks
- Align marketing metrics with company targets
- Analyze pipeline by vertical region segment
- Build marketing performance dashboards
- Create lead scoring models and MQL thresholds
- Define statistical standards for experiments
- Design A/B and multivariate tests
- Design marketing attribution framework
- Develop ICP scoring and account prioritization models
- Integrate intent signals for targeting
- Maintain email landing page event workflows
- Manage lead capture and list management
- Manage lead routing to sales handoff
- Operate campaign execution workflows
- Optimize marketing programs using test results
- Support QBR and annual planning with forecasts
- Track conversion rates across funnel stages
Perks/Benefits
- Coffee
- Disability benefits
- Discretionary Benefit Stipend
- Fertility and family building benefits
- Flexible paid time off
- Life insurance
- Lunch and snacks
- Medical/Dental/Vision insurance
- Parental leave
- Parental support benefits
- Retirement plan
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | BigQuery | ClickHouse | Funnel Analysis | HubSpot | Lead Scoring | Marketing Analytics | Marketing Automation | Marketo | Martech | Multitouch Attribution | Multivariate Testing | SQL | Salesforce | Snowflake
Education
N/A
Regions
Countries
States
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