Marketing Operations and Analytics Program Manager
Tasks
- Analyze marketing performance to optimize programs
- Apply AI to automate marketing workflows and optimize routing
- Build launch QA and measure marketing campaigns
- Create measurement plans with benchmarks and goals
- Design and document scalable marketing processes
- Ensure data sync across marketing systems
- Maintain marketing data systems and dashboards
- Measure marketing attribution for content channels and campaigns
- Own lead scoring and lead routing into sales
- Segment and score leads to improve targeting
Perks/Benefits
Skills/Tech-stack
Artificial Intelligence | CRM | Dashboards | Data Governance | Data Quality | Data Warehousing | ETL | GDPR | Google Analytics | Google Sheets | HubSpot | Lead Scoring | Lead routing | Machine Learning | Marketing Analytics | Marketing Automation | Marketing Personalization | Marketing attribution | Marketing segmentation | Microsoft Excel | SQL | Salesforce
Education
N/A
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