Marketing Strategy and Analytics Manager
Tasks
- Align measurement approaches across regions
- Apply media mix modeling
- Assess channel effectiveness
- Build data tools using Python and SQL
- Build experimentation measurement frameworks
- Conduct geo lift testing
- Create performance analysis
- Develop dashboards and analytics workflows
- Evaluate campaign performance
- Implement channel diagnostics
- Measure marketing return on investment
- Monitor marketing analytics trends and emerging technologies
- Partner with data science teams to validate models
- Perform marketing funnel analysis
- Present insights to executive stakeholders
- Run scenario analysis
- Translate business questions into data driven strategies
Perks/Benefits
- Continuous learning and career development
- Employee well-being benefits
- Flexible work schedule
- Global team collaboration
- Healthcare benefits
- Paid time off
- Parental leave
- Remote first working environment
- Retirement savings support
- Volunteering opportunities
- Wellness support programs
Skills/Tech-stack
A/B | A/B Testing | B testing | Dashboards | Data Analysis | Data Modeling | Data Visualization | Econometrics | Experimentation | Incrementality Measurement | Machine Learning | Media Mix | Media mix modeling | Mix Modeling | Python | Regression Analysis | SQL | Statistics
Education
N/A
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