Marketing Strategy and Analytics Manager
Tasks
- Analyze funnel and pipeline performance
- Apply and extend media mix modeling outputs
- Build production data pulls and analytics in Python and SQL
- Collaborate with regional analytics business partners
- Create reusable tools and dashboards
- Influence budget channel and campaign decisions with analytics
- Partner with MMM data science team on model assumptions and roadmap
- Perform incremental geo lift and incrementality testing
- Present narratives and executive ready recommendations
- Run scenario and what if analyses
- Translate business questions into marketing analyses
Perks/Benefits
- Generous time off
- Healthcare
- Occasional travel for team meetings
- Parental leave
- Remote work flexibility
- Retirement savings program
- Volunteering support and donation efforts
- Wellness leave
Skills/Tech-stack
A/B | A/B Testing | B testing | Business Intelligence | Dashboarding | Econometrics | Experimental Design | Geo-lift | Geo-lift testing | Incrementality testing | Lift testing | Marketing Analytics | Media Mix | Media mix modeling | Mix Modeling | Python | Regression | SQL | Statistics
Education
N/A
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