Paid Media Lead (Growth & Analytics)
ZAR 420K-456K (estimate) Senior-level Full Time
Tasks
- Automate reporting and performance monitoring
- Build ETLs and dashboards
- Build tracking and analytics stack
- Conduct landing page and funnel experiments
- Forecast CAC and LTV
- Improve conversion rates with CRO
- Manage attribution and cohort modeling
- Measure experiment lift
- Optimize paid acquisition campaigns
- Reallocate ad budgets based on data signals
- Run A B tests and multivariate tests
Perks/Benefits
- Hybrid work
- Learning and development opportunities
- Part time coding bootcamp enrollment
- Remote work options
Skills/Tech-stack
A/B | A/B Testing | Attribution | Attribution Modeling | B testing | BigQuery | Budget Optimization | CRO | Cohort Analysis | Consent Mode | Conversion Rate | Conversion rate optimization | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | Dashboards | ETL | Enhanced Conversions | Experimentation | Funnel Analysis | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Lifetime Value | Looker Studio | Multivariate Testing | Offline Conversions | Rate optimization | SQL | Tag Manager
Education
N/A
Roles
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