Media effectiveness & Analytics Manager
Gurgaon Horizon, India
INR 800K-1200K (estimate) Mid-level Full Time
Tasks
- Analyze ROI and media budget allocation
- Assess media campaign effectiveness
- Collaborate with media planners brand managers and agencies
- Communicate insights to senior leadership
- Conduct cross channel media analytics
- Create executive reporting dashboards
- Develop attribution models
- Integrate multiple data sources
- Measure media impact
- Perform media mix modeling
Perks/Benefits
- N/A
Skills/Tech-stack
CDP | CLV | CPA | CPL | CRM Analytics | CVR | Comscore | DMP | Data Warehousing | Data integration | Display Advertising | Econometrics | Excel | Google Analytics | Kantar | Marketing Mix | Marketing Mix Modeling | Marketing attribution | Media Analytics | Media Planning | Media advertising | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Nielsen | Power BI | Programmatic Advertising | ROAS) | ROI analysis | SQL | Search Advertising | Social Media | Social Media Advertising | Tableau | Video advertising
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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