Director of Analytics- Attribution & Performance
Tasks
- Advise stakeholders on measurement strategy
- Build unified measurement ecosystem
- Coach and develop analytics talent
- Collaborate with external partners and platforms
- Conduct geo tests and holdouts
- Define measurement approach
- Develop measurement frameworks and benchmarks
- Develop test hypotheses and success criteria
- Establish KPIs and optimization signals
- Guide incrementality studies and lift analysis
- Lead cross channel attribution strategy
- Lead measurement workshops and planning sessions
- Lead test and learn roadmap
- Maintain measurement standards and documentation
- Operationalize validated learnings
- Partner with cross functional teams to align measurement
- Translate measurement insights into recommendations
- Translate methodologies into executive recommendations
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | Benchmarking | Econometrics | Experimental Design | Geo-testing | Holdout testing | Incrementality testing | Lift analysis | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Performance Modeling | Python | R | SAS | SQL | Statistics
Education
Roles
Analytics | Analytics Director | Director | Director of Analytics
Regions
Countries
States
Cities
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