Digital Data Specialist
Tasks
- Analyze product usage and feature adoption
- Build Power BI reporting and dashboards
- Conduct competitor benchmarking and market intelligence
- Create and maintain data models for consistent tracking
- Define KPIs and analytics metrics
- Design data layer and event taxonomy
- Detect drop offs and optimization opportunities
- Enable self service analytics governance
- Implement event based product analytics
- Improve UTM discipline and measurement quality
- Manage tagging with Piwik PRO GA and GTM
- Monitor Core Web Vitals impact
- Monitor web performance with Core Web Vitals
- Own tracking and data governance
- Perform anomaly detection and predictive insights
- Perform customer journey and funnel analysis
- Support A/B testing and personalization
- Track trends using analytics and scraping
- Translate business requirements into measurement solutions
- Validate tracking implementations and run audits
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | BigQuery | CSS | Consent Management | Consent Management Platform | Conversion Rate | Conversion rate optimization | Core Web Vitals | DAX | Ecommerce analytics | Event Tracking | GDPR | Google Analytics | Google Tag | Google Tag Manager | HTML | Hotjar | JavaScript | Microsoft Clarity | Mouseflow | Personalization | Piwik Pro | Power BI | Power Query | Python | Rate optimization | SQL | Tag Manager | Web Analytics | Web Scraping | Web Vitals
Education
N/A
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