Data & Retention Manager (Pet Nutrition)
Cape Town, Western Cape, South Africa
R
A ZAR 384K-384K (estimate) Mid-level Full Time
Tasks
- Assess promotional margin impact
- Brief CRM agency on automation builds and email deliverables
- Build LTV models
- Build customer segmentation
- Conduct pricing elasticity analysis
- Deploy campaign emails after approval
- Develop customer data strategy
- Implement lifecycle automations
- Maintain email send calendar
- Maintain reporting dashboards
- Manage B2B email segmentation and deployment
- Manage CRM agency deliverables
- Manage customer attribution and journey tracking
- Manage data connections and refresh schedules
- Own marketing automation strategy
- Perform cohort analysis
- Report customer metrics and insights
- Test and optimize marketing automations
Perks/Benefits
Skills/Tech-stack
AI analytics | Attribution | Business Intelligence | CRM | Cohort Analysis | Customer Segmentation | Dashboarding | Data Refresh | Data Visualization | Data refresh management | ETL | Email Marketing | Journey Mapping | Lifetime Value | Marketing Analytics | Marketing Automation | Pricing elasticity | Refresh Management | SQL
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