Principal Advanced Analytics Analyst
Tasks
- Analyze digital and media performance
- Build and maintain dashboards
- Collaborate with vendors on statistical model validation
- Conduct A/B testing
- Define marketing measurement strategies
- Develop measurement frameworks and KPIs
- Guide marketing mix modeling forecasts
- Own marketing mix modeling roadmap
- Own tagging and reporting accuracy
- Perform ad hoc performance analysis
- Present insights to marketing and commercial leaders
- Report marketing performance outcomes
- Track campaign results
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | Data Visualization | Excel | Forecasting | Google Analytics | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Media platforms | Mix Modeling | Multivariate analysis | Paid media | Paid media platforms | PowerPoint | Python | R | ROI measurement | SAS | SFMCI | SQL | Sales Lift | Statistical modeling
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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