Director, Marketing Data Science
Tasks
- Build holdout strategies
- Collaborate with product and research teams
- Conduct funnel analysis
- Conduct social listening analytics
- Consolidate marketing trackers
- Deliver marketing analytics insights
- Design execute and evaluate marketing campaigns
- Design survey analysis
- Develop high frequency measurement models
- Improve measurement efficiency
- Lead marketing measurement
- Manage marketing data science team
- Optimize marketing campaigns
- Perform public opinion polling analytics
- Present analytics to executive leadership
- Support recruiting and interviews
- Use AI tools for marketing insights
Perks/Benefits
- N/A
Skills/Tech-stack
AI tools | Campaign Optimization | Decision Science | Frequency Measurement | Funnel Analysis | High Frequency | High-frequency measurement | Marketing Analytics | Mathematical Modeling | Public opinion polling | Python | R | Real Time | Real-time reporting | SQL | Social Listening | Statistical Analysis | Survey design | Time Reporting
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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