Senior Marketing Analytics & Tracking Consultant (6-Month Contract)

Tasks

• Audit GTM setup
• Capture and pass advertising identifiers
• Configure brand and non brand attribution
• Define UTM structure
• Define conversion events
• Deliver BI ready dataset
• Document event tracking structure and data flow
• Implement GA4 tracking
• Implement attribution logic
• Implement conversion APIs
• Implement server-side tracking
• Ingest media spend and CRM data
• Integrate CRM and client area data
• Integrate data across ad platforms and website
• Reconcile data in BI
• Send verified conversion events to ad platforms
• Validate tracking events

Perks/Benefits

• Competitive benefits package
• Professional growth opportunities
• Team initiatives

Skills/Tech-stack

Attribution Modeling | Business Intelligence | CRM Integration | Conversion APIs | Conversion Tracking | Data Pipelines | Data Reconciliation | Event Tracking | First Touch Attribution | GA4 | Google Ads | Google Analytics | Google Analytics 4 | Google Search Console | Google Tag | Google Tag Manager | Google search | HubSpot | Landing Page | Landing Page Tracking | Meta Ads | Multi-Touch Attribution | Multi-touch) | Search Console | Server Side | Server Side Tracking | Tag Manager | UTM tracking