Paid Analytics Manager
Tasks
- Audit data pipelines and improve tracking reliability
- Build dashboards and analytics models for ROI and performance
- Design and implement multi channel attribution models
- Develop incrementality and causal measurement frameworks
- Incorporate second order marketing effects
- Lead marketing analytics and attribution
- Manage and optimize marketing analytics stack
- Own marketing tracking infrastructure
- Partner with growth and lifecycle teams on campaign optimization
Perks/Benefits
- Collaborative data-driven culture
- Fully remote work setup
- Inclusive and diverse workplace committed to equity and belonging
- Opportunity to own end to end marketing measurement
Skills/Tech-stack
A/B | A/B Testing | Amplitude | Attribution Modeling | B testing | Causal Inference | Databricks | Event Tracking | GA4 | GTM | Incrementality | Marketing Analytics | Marketing measurement | Pixel implementation | SQL | Server integration | Server-to-server | Server-to-server integration | Statistical Analysis | Tableau | Tag Management
Education
N/A
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