Principal Advanced Analytics Analyst
Tasks
- Analyze digital and media performance
- Build dashboards and visualizations
- Conduct A/B testing analysis
- Define marketing measurement strategies
- Develop and validate advanced statistical models
- Improve ROI with actionable insights
- Interpret model results for business stakeholders
- Manage tagging for accurate reporting
- Optimize media planning and targeting
- Own MMM roadmap and stakeholder alignment
- Own measurement frameworks and KPIs
- Perform ad hoc performance analysis
- Report marketing outcomes
- Track marketing results
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | B testing | CTV | Control analysis | Data Modeling | Data Visualization | Excel | Forecasting | Google Ads | LinkedIn Ads | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Meta Ads | Mix Modeling | Multivariate modeling | Paid media | PowerPoint | Python | R | ROI measurement | SAS | SFMCI | SQL | Sales Lift | Statistical Analysis | Test And Control Analysis | Test and Control
Education
Regions
Countries
States
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