Principal: Journey & MarTech Analytics
A ZAR 420K-600K (estimate) Senior-level Full Time
Tasks
- Align dashboard KPIs with measurement framework
- Analyze customer journey
- Analyze customer value management campaigns
- Analyze digital marketing data
- Analyze digital marketing funnel
- Coordinate reporting requirements
- Create marketing dashboards
- Develop ML model inputs for personalization
- Develop audience segmentation inputs
- Develop business cases for analytics initiatives
- Draft and implement journey analytics
- Drive Google Analytics governance
- Drive Google Tag Manager governance
- Ensure executive KPI reporting
- Gather requirements
- Govern personalization initiatives
- Implement digital analytics on eCommerce sites
- Implement digital analytics tracking
- Improve digital customer experience programs
- Optimize return on ad spend
- Report traffic conversions acquisitions retention
- Run A B testing for conversion optimization
- Serve as analytics super user
- Support personalization and optimization initiatives
- Use CLV metrics for attribution
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Ad Spend | Adobe Analytics | Adobe Launch | Attribution Models | Audience Segmentation | B testing | Customer Journey | Customer Journey Analytics | Customer Lifetime Value | Data Governance | Data Studio | Data Visualization | Digital analytics | Email Marketing | Email marketing automation | Funnel analytics | Google Analytics | Google Data Studio | Google Optimize | Google Tag | Google Tag Manager | Journey Analytics | Lifetime Value | Machine Learning | Marketing Automation | Marketing Technology | Marketing attribution | Martech | Performance Marketing | Personalization | Power BI | ROAS) | Return on ad spend | Tableau | Tag Management | Tag Manager | Tagging
Education
Associate Degree | Bachelor of Engineering | Bachelor of Science | Bachelor of Technology | Master of Science | PhD
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