Principal, Marketing Analytics
Tasks
- Architect data models with dbt
- Build predictive LTV and churn models
- Design attribution frameworks
- Drive marketing executive planning and forecasting
- Ensure marketing data integrity single source of truth
- Govern CRM and marketing automation data integrations
- Measure share of voice and brand health
- Mentor analytics team and raise technical bar
- Optimize budget using predictive signals
- Optimize macro funnel end to end attribution
- Own marketing data ecosystem vision
- Quantify non paid marketing initiatives
- Standardize AI and machine learning deployment
Perks/Benefits
- Async communication
- Co-working space budget
- Flexible paid time off
- Flexible working hours
- Home office budget
- IT equipment
- Learning and wellness budget
- Mental health support services
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Artificial Intelligence | Attribution Modeling | Automation | Churn Prediction | Customer Lifetime Value | DBT | Data Governance | Data Modeling | Forecasting | HubSpot | Lifetime Value | Looker | Machine Learning | Media Mix | Media mix modeling | Mix Modeling | Predictive Analytics | Salesforce | Sigma | Snowflake | Tableau | Unified Measurement
Education
N/A
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