Principal, Marketing Analytics
Tasks
- Analyze B2B funnel friction and white space opportunities
- Build predictive LTV and churn models
- Design upstream marketing data infrastructure
- Drive annual and quarterly planning forecasts
- Ensure marketing data integrity single source of truth
- Govern marketing data ecosystem
- Integrate HubSpot Salesforce and Snowflake
- Measure organic growth and macro funnel performance
- Mentor analytics team and raise technical bar
- Optimize marketing budget allocation
- Own marketing attribution architecture
- Quantify share of voice and brand sentiment
- Standardize AI and machine learning in marketing analytics
Perks/Benefits
- Async communication
- Co working spaces budget
- Flexible paid time off
- Flexible working hours
- Home office budget
- IT equipment budget
- Learning budget
- Local in person social events budget
- Mental health support
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Artificial Intelligence | Attribution Modeling | Automation | Brand Sentiment | Budget Optimization | Churn modeling | Customer Data | Customer Lifetime Value | Customer data integration | DBT | Data Governance | Data Modeling | Data integration | Forecasting | HubSpot | Lifetime Value | Looker | Machine Learning | Marketing Analytics | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Predictive Analytics | Production Code | Salesforce | Share of voice | Sigma | Snowflake | Tableau | Unified Measurement
Education
N/A
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