Principal, Marketing Analytics
Tasks
- Build predictive LTV and churn models
- Design attribution frameworks
- Develop marketing measurement frameworks
- Govern marketing data integrity
- Integrate CRM and marketing automation systems
- Measure brand and non paid marketing impact
- Mentor senior analysts and elevate analytics technical bar
- Optimize budget allocation and ROI
- Own marketing data ecosystem vision
- Standardize AI and automation for analytics workflows
Perks/Benefits
- Co-working space budget
- Flexible paid time off
- Flexible working hours
- Home office budget and IT equipment
- Learning and wellness budget
- Mental health support services
- Paid parental leave
- Stock options
- Work from anywhere
Skills/Tech-stack
Analytics engineering | Artificial Intelligence | Attribution Modeling | Budget Optimization | Business Intelligence | CRM Integration | Churn Prediction | Customer Data | Customer Data Management | Customer Lifetime Value | DBT | Data Governance | Data Integrity | Data Management | Data Modeling | Data Science | HubSpot | LTV modeling | Lifetime Value | Looker | Machine Learning | Marketing Analytics | Marketing Automation | Media Mix | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau | Unified Measurement
Education
N/A
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