Business Analytics Manager Senior - Marketing & Customer Analytics
One PNC Plaza (PA370), United States
USD 80K-167K Senior-level Full Time
Tasks
- Analyze digital marketing campaigns for performance optimization
- Create dashboards and reports using analytics tools
- Define KPIs and measurable goals
- Deliver complex analytical solutions
- Develop attribution models
- Drive personalized customer experiences
- Execute enterprise business analytics programs
- Generate customer journey insights
- Lead A B testing and experimentation strategies
- Lead digital marketing analytics function
- Manage and develop analytics team performance
- Monitor marketing technology and privacy regulations
Perks/Benefits
- 401k match
- Dental insurance
- Disability insurance
- Educational assistance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
- Wellness program
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Apache Spark | Attribution Modeling | B testing | Customer Insights | Customer Journey | Customer Journey Analytics | Data Visualization | Digital marketing | Email Marketing | Engine optimization | Experimentation | Hadoop | Impala | Journey Analytics | Key Performance Indicators | Marketing Analytics | Media Analytics | Paid Search | Performance indicators | Power BI | Programmatic Advertising | SQL | Search Engine | Search engine optimization | Social Media | Social Media Analytics | Tableau | Web Analytics
Education
Roles
Analytics | Analytics Manager | Business Analytics Manager | Manager
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