Senior Data Scientist, Paid Marketing
Tasks
- Build scalable frameworks tools and processes for measurement
- Collaborate with cross functional partners on growth strategy
- Evolve modeling approaches for robust actionable insights
- Explore modern analytical approaches
- Identify new analytics opportunities
- Improve channel incrementality measurement
- Lead marketing measurement methodologies
- Maximize return on ad spend using measurement methods
- Mentor teams and elevate analytical standards
Perks/Benefits
- N/A
Skills/Tech-stack
Causal Inference | Machine Learning | Marketing Analytics | Media mix modeling | Mix Modeling | Python | SQL | Statistical modeling
Education
Roles
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