Manager of Analytics
United States; San Francisco, California, United States; San Ramon, California, United States; United States
USD 91K-148K Mid-level Full Time
Tasks
- Align analytical outputs with financial narratives and decision processes
- Analyze brand trial repeat dynamics and brand performance over time
- Analyze innovation trial repeat behavior and early cohort performance
- Assess incentive effectiveness and cohort movement over time
- Build and apply machine learning models for marketing and customer outcomes
- Conduct retail store and market incrementality and omnichannel impact analysis
- Design and interpret marketing attribution media mix and incrementality analyses
- Develop and deploy production ready dashboards and visualization products
- Develop and maintain advanced analytical models and experimentation frameworks
- Frame analytical hypotheses and define analytical approaches
- Lead affiliate cohort analytics for sales productivity and engagement
- Lead analytical workstreams for retail brand innovation and affiliate channels
- Translate quantitative findings into executive ready narratives for non technical audiences
Perks/Benefits
Skills/Tech-stack
Attribution Modeling | BigQuery | Churn Prediction | Classification | Cloud Computing | Cloud platform | Data Visualization | Data Warehousing | Experimental Design | Experimentation | Google Cloud | Google Cloud Platform | Hypothesis Testing | Incrementality | Machine Learning | Media mix modeling | Mix Modeling | Power BI | Predictive Analytics | Predictive Modeling | Probabilistic Segmentation | Quasi Experiment | Regression Analysis | SQL | Statistical modeling
Education
Roles
Analytics | Analytics Manager | Manager | Manager of Analytics
Regions
Countries
States
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