Manager, Data science & Marketing Effectiveness
Tasks
- Conduct performance reviews
- Contribute to staffing strategy
- Create actionable recommendations
- Define data strategy
- Develop modelling and insights
- Drive talent development and career planning
- Enhance MMM methodologies and automation
- Enhance customer segmentation
- Ensure project governance
- Improve campaign performance
- Lead MMM programmes
- Line manage team members
- Manage client accounts
- Manage project roadmaps
- Manage thought leadership and knowledge sharing
- Mentor analytical workstreams
- Optimize marketing spend and ROI
- Oversee end-to-end project delivery
- Recruit and develop resources
- Support business development proposals and RFPs
- Translate analytics into client narratives
- Validate data quality and model validity
Perks/Benefits
- Flexible hybrid working
- Group pension scheme
- International mobility
- Life insurance
- Modern office space
- Paid time off
- Private healthcare
- Training programs
- Wellbeing support
Skills/Tech-stack
Azure | Bayesian statistics | Cloud Data | Cloud Data Platforms | Data Visualization | Data platforms | Databricks | Econometrics | Excel | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Python | R | Regression | SQL
Education
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