Data Scientist, Marketing Analytics
Tasks
- Apply statistical methods and significance testing
- Communicate insights to non-technical stakeholders
- Connect marketing data with sales and product data
- Design and read out A B tests
- Diagnose funnel drops and anomalies
- Document context caveats and decisions
- Drive marketing decisions with analysis
- Optimize marketing spend across channels
- Own attribution ROI and conversion analysis
- Partner on marketing data pipelines and models
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | Conversion Rate | Conversion rate optimization | Data Modeling | Data Warehousing | Experiment design | Forecasting | Funnel Analysis | Python | ROI analysis | Rate optimization | Regression Analysis | SQL | Segmentation Analysis | Statistical Testing
Education
N/A
Roles
Analyst | Data Analyst | Data Scientist | Marketing Data Analyst | Scientist
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