Marketing Operations & Analytics Lead
Kuala Lumpur, Malaysia
USD 90K-120K (estimate) Senior-level Full Time
Tasks
- Analyze campaign and customer performance data
- Build campaign reporting dashboards and KPIs
- Ensure marketing operations compliance with privacy and regulatory requirements
- Improve lead attribution and conversion tracking
- Maintain marketing database data integrity and governance
- Manage Salesforce and Marketing Cloud administration
- Manage marketing automation and nurture programs
- Measure lead generation and funnel performance
- Optimize CRM workflows and lead routing
- Provide training on CRM dashboards and reporting tools
- Support email marketing campaign execution and optimization
- Support marketing system integrations and enhancements
Perks/Benefits
- N/A
Skills/Tech-stack
API Integration | Attribution Modeling | Audience Segmentation | CRM | Campaign tracking | Dashboards | Data Governance | Data Integrity | Data Visualization | Email Marketing | Excel | Funnel analytics | Google Analytics | KPI | Lead Management | Marketing Analytics | Marketing Automation | Marketing Cloud | Marketing Technology | Marketing operations | Paid media | Power BI | PowerPoint | Reporting | SEO | Salesforce | Salesforce Marketing | Salesforce Marketing Cloud | Segmentation | System Integration | Tableau | Website Analytics
Regions
Countries
States
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