Lead Marketing Analytics Specialist
IN-Gurugram-Office, India
INR 2516K-3356K (estimate) Senior-level Full Time
Tasks
- Adopt and optimize analytics tools and martech stack
- Deliver executive ready data storytelling
- Drive predictive and prescriptive analytics
- Ensure data quality and governance
- Lead funnel diagnostics pipeline health conversion velocity
- Measure campaign effectiveness multi touch attribution
- Mentor junior analysts and share best practices
- Own analytics and insight roadmap
- Partner with GTM teams to align strategy
- Perform email marketing analytics and deliverability
- Run AB testing for engagement optimization
- Translate business problems into analytical frameworks
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM | Conversion Rate | Conversion rate optimization | Customer Segmentation | Data Governance | Data Visualization | Email Marketing | Funnel analytics | Google Analytics | Google Analytics 4 | Journey optimization | Marketing Analytics | Marketing Technology | Microsoft Power | Microsoft Power BI | Multi-Touch Attribution | Multi-touch) | Power BI | Predictive Analytics | Prescriptive Analytics | Rate optimization | Salesforce | Tableau | UTM tracking
Education
N/A
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