Senior Manager, Analytics - iGaming - Onsite, Philippines
Tasks
- Analyze casino events promotions offers programs
- Develop customer segmentation behavioral models lifecycle analytics
- Drive performance measurement frameworks and stakeholder alignment
- Establish marketing analytics best practices processes and capabilities
- Identify revenue growth and marketing effectiveness opportunities
- Lead analytics strategy for marketing revenue goals
- Partner with IT to enhance data warehouse data integration and governance
- Partner with business leaders to define analytical requirements
Perks/Benefits
- N/A
Skills/Tech-stack
Behavioral Modeling | CRM Analytics | Customer Segmentation | Data Governance | Data Visualization | Data Warehousing | Data integration | Lifecycle analytics | Power BI | Python | SAS | SQL
Education
N/A
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