Marketing Data Analyst & Insights Specialist, BMP Segment
Tasks
- Analyze CRM and marketing data sources
- Analyze attribution and funnel performance
- Build dashboards and reporting solutions
- Conduct deep-dive trend analysis
- Create reporting frameworks and measurement standards
- Deliver data driven marketing insights
- Measure campaign performance
- Present insights to technical and non-technical audiences
- Recommend marketing effectiveness improvements
- Support A/B testing and audience segmentation
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | Audience Segmentation | B testing | Campaign Measurement | Customer Relationship Management | Customer relationship | Data Analysis | Data Visualization | Funnel Analysis | Google Analytics | Google Analytics 4 | Key Performance Indicators | Marketing Analytics | Marketing Automation | Media Analytics | Microsoft Excel | Performance indicators | Power BI | Relationship Management | Social Media | Social Media Analytics | Web Analytics
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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