Senior AI Scientist, Marketing Science
Toronto, ON, CA, M5C2W1
CAD 100K-154K (estimate) Senior-level Full Time
Tasks
- Build lookalike modeling
- Build machine learning pipelines
- Conduct experimentation for campaign effectiveness
- Create agent based automation for analytics workflows
- Create audience segmentation models
- Deploy machine learning models for marketing analytics
- Design causal inference models
- Design personalization strategies
- Develop customer lifetime value and profitability models
- Develop incrementality measurement frameworks
- Develop marketing optimization and decision frameworks
- Develop uplift modeling
- Implement next best action decisioning
- Lead development of marketing mix modeling
- Lead development of multi touch attribution
- Present analytics recommendations to stakeholders
- Translate insights into business actions
Perks/Benefits
- N/A
Skills/Tech-stack
AWS | Audience Segmentation | Azure | BI | Causal Inference | Cloud platform | Customer Lifetime Value | Data Visualization | Experimentation | Google Cloud | Google Cloud Platform | Incrementality | Lifetime Value | Lookalike modeling | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Next Best Action | Personalization | Power BI | Statistics | Uplift Modeling
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
AI Scientist | Data Scientist | Scientist | Senior AI Scientist
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