Senior Analyst - Business Analytics
Tasks
- Analyze ROI and channel dynamics
- Build marketing mix modeling MMM
- Communicate model results and implications
- Conduct market performance trend analysis
- Conduct patient prediction and driver analysis
- Develop demand and patient models
- Enhance output quality and compliance adherence
- Ensure consistent metrics for model inputs and outputs
- Evaluate promotion and marketing effectiveness
- Frame key marketing questions
- Generate analytics reports for business partners
- Improve data quality and availability through standardized processes
- Lead marketing and sales problem solving using AI ML
- Measure HCP and DTC media channel effectiveness
- Optimize promotion resource allocation
- Perform customer segmentation
- Secure adherence to compliance and risk controls
- Work cross functionally with stakeholders to gather requirements
Perks/Benefits
- N/A
Skills/Tech-stack
Association Rule Mining | Association rule | Bayesian Inference | Calculus | Classification | Clustering | Data Lakes | Data Pipelines | Data Visualization | Data Warehousing | Feature Engineering | Hyperparameter Tuning | Hypothesis Testing | Linear Algebra | Machine Learning | Marketing Mix | Marketing Mix Modeling | Matplotlib | Mix Modeling | NumPy | Optimization | Pandas | Power BI | PyTorch | Python | Regression Analysis | Rule Mining | SQL | Scikit-learn | Seaborn | Series analysis | Tableau | TensorFlow | Time Series | Time Series Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Engineering | Master of Science | PhD
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