Senior Analyst, Marketing Analytics
Tasks
- Analyze marketing and sales funnel to identify inefficiencies
- Build and maintain analytics frameworks for non paid channels
- Collaborate with marketing and revenue teams to translate insights
- Design and optimize attribution models across the funnel
- Develop and manage predictive models for customer lifetime value
- Drive marketing planning and forecasting
- Ensure data integrity and governance across marketing systems
- Mentor and support analysts
Perks/Benefits
- Asynchronous culture
- Co-working space budget
- Flexible working hours
- Fully remote work
- Home office setup
- IT equipment provided
- Learning and development budget
- Mental health support
- Paid time off
- Parental leave
Skills/Tech-stack
Attribution Modeling | Business Intelligence | CRM | Customer Lifetime Value | DBT | Data Analysis | Data Governance | Data Integrity | Data Visualization | English communication | Forecasting | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau
Education
N/A
Roles
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