Senior Analyst, Marketing Analytics
Tasks
- Analyze marketing and sales funnel
- Build analytics frameworks for nonpaid channels
- Collaborate with marketing and revenue teams
- Develop customer lifetime value models
- Drive marketing planning and forecasting
- Ensure marketing data integrity and governance
- Identify funnel inefficiencies and opportunities
- Lead attribution model design
- Mentor analysts and share best practices
- Optimize attribution models
- Translate insights into strategic actions
Perks/Benefits
- Coworking space budget
- Flexible hours
- Fully remote
- Home-office equipment
- Learning and development budget
- Local team meetups budget
- Mental health support
- Paid time off
- Parental leave
Skills/Tech-stack
AI workflow | AI workflow automation | Attribution Modeling | BI platforms | CRM | Customer Lifetime Value | DBT | Data Governance | Data Integrity | Data Modeling | English communication | Funnel Analysis | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Predictive Analytics | Sales Funnel Analysis | Sales funnel | Salesforce | Sigma | Snowflake | Tableau | Workflow automation
Education
N/A
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