Senior Analyst, Marketing Analytics
Tasks
- Analyze marketing and sales funnel performance
- Build analytics frameworks for non paid channels
- Collaborate with marketing and revenue operations teams
- Develop predictive models for customer lifetime value
- Drive marketing forecasting and budget recommendations
- Ensure marketing data integrity and governance
- Identify funnel inefficiencies and growth opportunities
- Lead attribution model design
- Mentor analysts and share best practices
- Optimize marketing investment measurement
Perks/Benefits
- Co-working space budget
- Flexible working hours
- Fully remote
- Home-office equipment
- Learning and development budget
- Mental health support
- Paid time off
- Parental leave
Skills/Tech-stack
AI | Attribution Modeling | B2B SaaS | BI platforms | CRM | Customer Lifetime Value | DBT | Data Governance | Data Integrity | Data analytics | Forecasting | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau
Education
N/A
Roles
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