Senior Analyst, Marketing Analytics

Tasks

• Analyze marketing and sales funnel performance
• Build analytics frameworks for non paid channels
• Collaborate with marketing and revenue teams
• Design attribution models
• Develop predictive models
• Drive marketing planning and forecasting
• Ensure data integrity and governance
• Identify funnel inefficiencies
• Manage customer lifetime value modeling
• Mentor other analysts
• Optimize attribution models
• Provide budget allocation recommendations
• Translate insights into strategic actions

Perks/Benefits

• Co-working space budget
• Flexible working hours
• Fully remote
• Home office setup
• IT equipment provided
• Learning and development budget
• Mental health support
• Paid time off
• Parental leave
• Team meetups budget
• Wellness support

Skills/Tech-stack

Attribution Modeling | B2B SaaS | CRM | Customer Lifetime Value | DBT | Data Governance | Data Quality | HubSpot | Lifetime Value | Looker | Marketing Analytics | Marketing Automation | Predictive Modeling | Salesforce | Sigma | Snowflake | Tableau