Senior Business and Marketing Data Scientist
Tasks
- Analyze anomalies and validate data
- Build brand measurement frameworks
- Build statistical models for marketing insights
- Collaborate with stakeholders on strategic analytics
- Conduct experiments and analyze results
- Develop evaluation metrics and frameworks
- Improve marketing data pipelines
- Lead marketing analytics projects
- Segment and test audiences
- Translate business problems into investigative solutions
Perks/Benefits
- N/A
Skills/Tech-stack
Audience Segmentation | Bayesian Modeling | Brand Lift | Classification | Data Validation | Experimental Design | Geo-experiments | Machine Learning | Marketing Mix | Marketing Mix Modeling | Media Planning | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Propensity Modeling | Python | R | Regression | SQL | Statistical Analysis
Education
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