Senior Data Analyst (Marketing)
Prague, Prague, Czechia
CZK 540K-1074K (estimate) Senior-level Full Time
Tasks
- Adopt AI tools and upskill team
- Build MMM modeling to measure incremental ROI
- Build dashboards and data visualizations
- Create LLM assisted insight generation pipelines
- Define measurement frameworks and metric definitions
- Deliver actionable insights to marketing stakeholders
- Design marketing analytics methodologies
- Develop SQL data models and transformations
- Develop anomaly detection workflows
- Execute A B testing and holdout analysis
- Implement AI driven marketing analytics automation
- Mentor and guide junior analysts
- Optimize marketing spend recommendations
- Support business leaders with reporting
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Airflow | Anomaly Detection | B testing | BigQuery | DBT | Data Modeling | Data Visualization | Experimentation | Holdout testing | LLM | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Prompt engineering | Python | SQL | Statistical Analysis | Tableau
Education
Roles
Analyst | Data Analyst | Marketing Data Analyst | Senior Data Analyst
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