Senior Data Analyst, Marketing (SheMed)
Tasks
- Analyze end to end customer journey drop off
- Apply advanced analytics for cohort forecasting predictive modeling and marketing mix modeling
- Build dashboards and self serve reporting in Tableau
- Deliver insights to improve conversion onboarding CRM and retention
- Develop attribution frameworks
- Develop trusted data models using SQL and dbt
- Optimize campaigns and audience targeting
- Own marketing performance measurement across channels
- Report on subscription KPIs including CAC LTV churn and ROI
- Translate analysis into actionable recommendations for leadership
Perks/Benefits
- Catered meals
- Health care plan
- Life insurance
- Paid time off
- Retirement plan
- Training and development
- Wellness resources
Skills/Tech-stack
Attribution | Churn | Cohort Analysis | Conversion Rate | Customer Acquisition | Customer Acquisition Cost | Customer Lifetime Value | DBT | Dashboards | Data Modeling | Forecasting | Incrementality testing | Lifetime Value | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing performance | Marketing performance measurement | Mix Modeling | Performance Measurement | Predictive Modeling | Python | R | Retention | SQL | Tableau
Education
N/A
Roles
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