Senior Data Scientist (Marketing Mix)
Tasks
- Build scenario planning for spend optimization
- Develop marketing mix models
- Evaluate model assumptions uncertainty and plausibility
- Explain drivers using SHAP diagnostics and sensitivity analysis
- Measure incremental marketing impact
- Operationalise reproducible analytical workflows
- Partner with business teams to define KPIs and success criteria
- Support colleagues with reusable methodologies
- Translate results into channel recommendations
Perks/Benefits
Skills/Tech-stack
AWS | Azure | Causal Inference | Databricks | Econometrics | Experiment design | Feature Engineering | Forecasting | GCP | Git | Hypothesis Testing | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Model Validation | NumPy | Optimization | Pandas | Python | R | Regression Analysis | SHAP | SQL | Scenario Planning | SciPy | Scikit-learn | Series analysis | Snowflake | Statistical inference | StatsModels | Time Series | Time Series Analysis | Version control
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Related jobs
-
Data Scientist (Customer & Marketing Analytics) EUR 52K-72KA/BTesting | AWS | ApacheSpark | AppliedStatistics | AzureHybridWorkModel | PrivateInsurance | RemoteWorkOption | TopTierTechGear | TrainingbudgetSenior-level Full TimeGreece - Remote R16h ago
-
Senior Data Scientist UAH 1377K-1549KAWS | Azure | BigQuery | ClickHouse | Data PipelinesConference access | Equipment budget | Equity options | Extra days off | Flexible work scheduleSenior-level Full TimeBulgaria; Croatia; Estonia; Greece; Hungary; Latvia; … R15d ago
-
Claude Code | Data Visualization | Databricks | DeepEval | Hypothesis TestingContinuous professional development | Hybrid work | Relocation support | Remote work | Stock optionsSenior-level Full TimeAthens R25d ago
-
Data Scientist EUR 52K-67KData Analysis | Exploratory Data Analysis | Feature Engineering | Git | GitHubHybrid work model | Private insurance | Remote work | Top-tier tech gear | Training budgetMid-level Full TimeAthens, Attica, Greece R1mo ago
-
Senior Data Scientist (Marketing Mix Models) EUR 54K-72KAWS | Azure | Data Visualization | Demand forecasting | EconometricsHybrid work model | Private insurance | Remote work option | Top-tier tech gear | Training budgetSenior-level Full TimeAthens, Attica, Greece R1mo ago