Senior Director, Analytics
Detroit - 3000 Town Center, United States
USD 119K-172K Senior-level Full Time
Tasks
- Champion data driven culture and stay current on media measurement privacy changes
- Create executive ready data stories and presentations
- Develop analytics reporting and media measurement platform
- Drive cross brand data integration measurement and reporting
- Establish reporting governance standards access maintenance and troubleshooting
- Evaluate and guide adoption of new analytics tools and technologies
- Lead AI enabled report automation and analytics process improvements
- Lead cross brand intake triage and escalation management
- Modernize measurement success metrics across linear and digital channels
- Oversee measurement principles across marketing attribution and modeling
- Run test and learn initiatives measurement plans and experiment design
- Set analytics roadmap for tools methods and operating model
Perks/Benefits
- 401k
- Dental insurance
- Flexible paid time off
- Life insurance
- Long-term disability insurance
- Medical insurance
- Paid Holidays
- Paid parental leave
- Paid sick and safe leave
- Short-term Disability Insurance
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | AI Automation | Ad-Tech | Ad-tech platforms | Addressable media | Analytics roadmap | Attribution Modeling | B testing | Change Management | Clean rooms | Closed Loop | Closed Loop Measurement | Dashboarding | Data Quality | Data Visualization | Data integration | Dynamic creative | Experimentation | Forecasting | Lift analysis | MMM | MTA | MVT | Measurement frameworks | People Based Marketing | Power BI | Predictive Modeling | Python | Regression | Reporting governance | SQL | Tech platforms
Education
Roles
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