Senior Director, Marketing Intelligence & Decision Science
San Mateo, CA, United States
USD 255K-315K Executive-level Full Time
Tasks
- Apply machine learning to marketing intelligence
- Automate reporting and analytics generation
- Build and lead decision science analytics team
- Build predictive modeling and forecasting
- Define data measurement strategy and semantic layers
- Deliver executive business performance reporting
- Develop segmentation attribution and propensity scoring
- Drive marketing experimentation and scenario planning
- Implement proactive performance monitoring
- Improve data quality transparency and accessibility
- Integrate CRM MAP BI CDP and data warehouse
- Lead marketing measurement framework
- Modernize WBR MBR and QBR processes
- Partner with cross functional GTM stakeholders
- Standardize KPI definitions and governance
- Translate performance trends into insights
Perks/Benefits
Skills/Tech-stack
AI | Attribution Modeling | Automation | Business Intelligence | CDP | CRM | Data Architecture | Data Quality | Data Warehouse | Experimentation | Forecasting | Funnel Optimization | MAP | Machine Learning | Marketing Analytics | Predictive Modeling | Propensity scoring | Scenario Planning | Segmentation | Semantic layer
Regions
Countries
States
Cities
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