Senior Lead, Marketing Performance Analytics & Revenue Operations
US152580 New York (US152580) One Vanderbilt, United States
USD 100K-228K Senior-level Full Time
Tasks
- Analyze channel audience and funnel performance
- Build dashboards and automate reporting
- Build segmentation models
- Compare email events paid media digital programs performance
- Define metadata strategies
- Develop attribution systems
- Drive marketing performance insights
- Ensure data accuracy, consistency, and usability
- Evaluate marketing channel performance
- Identify where to invest optimize or shift marketing spend
- Improve data flows data models and data quality
- Review marketing platform APIs and data conformance
Perks/Benefits
- Annual bonus program
- Dental coverage
- Disability insurance
- Employee Learning Program
- Medical coverage
- Paid leave
- Paid time off
- Retirement benefits
- Volunteering opportunities
Skills/Tech-stack
ABM | API Integration | CRM | Cohort Analysis | Data Modeling | Data Quality | Data Warehousing | LTV modeling | Marketing Analytics | Marketing funnel | Marketo | Multi-Touch Attribution | Multi-touch) | Power BI | Revenue analytics | SQL | Segmentation Modeling
Regions
Countries
States
Cities
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