Senior Manager, Constituent and Marketing Analytics (Lottery)
Tasks
- Analyze donor behaviors and segment audiences
- Build measurement frameworks for campaign effectiveness
- Create forecasts and reforecasts for budgeting
- Define data needs and create conceptual data models
- Deliver campaign and post campaign analysis
- Develop evaluation frameworks for program performance
- Document data protocols and process documentation
- Drive data driven insights for fundraising and marketing decisions
- Establish data governance and quality controls
- Improve data pipelines with IT collaboration
- Lead constituent and marketing analytics strategy
- Manage analytics data operations and data management
- Manage external vendors and delivery of analytics services
- Perform data quality checks and risk mitigation
- Plan multi channel campaign targeting and personalization
Perks/Benefits
Skills/Tech-stack
Campaign Optimization | Data Analysis | Data Governance | Data Modeling | Data Pipelines | Data Quality | Forecasting | Fundraising analytics | Marketing Analytics | Measurement frameworks | Predictive Modeling | Reporting | Segmentation | Self-Service | Self-service analytics | Service analytics | Statistical Analysis
Education
N/A
Roles
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