Senior Manager, Marketing Analytics & Planning
Tasks
- Analyze marketing performance metrics
- Apply marketing mix modeling
- Collaborate with media agency and marketing teams
- Conduct incrementality analysis
- Create monthly planning scenarios
- Ensure accurate reporting and cost control
- Lead testing and learning culture
- Model and evaluate campaign tests with analytics and finance
- Monitor partner spend and budget utilization
- Optimize campaigns and content
- Own marketing planning and budgeting
- Present insights to senior leadership
- Reconcile budgets against planned allocations
- Use diminishing return curve analysis
Perks/Benefits
- 401k match
- Dental insurance
- Health insurance
- Paid time off
- Remote Work Hybrid Schedule
- Vision insurance
Skills/Tech-stack
Attribution Modeling | Budgeting | Customer Acquisition | Data Analysis | Data Modeling | Diminishing returns modeling | Effectiveness Measurement | Forecasting | Incrementality analysis | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Marketing Planning | Marketing performance | Marketing performance measurement | Media Effectiveness Measurement | Media effectiveness | Mix Modeling | Performance Measurement | Reporting | Scenario Planning
Education
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