Senior Manager - Marketing Analytics
Tasks
- Apply data governance and maintain documentation
- Build customer segmentation and lifecycle analytics
- Communicate insights to senior stakeholders
- Define measurement plans and tracking requirements
- Deliver actionable insights and recommendations
- Design test and learn measurement approaches
- Develop campaign reporting suites and dashboards
- Lead and develop analytics team
- Measure and optimize campaign performance
- Source prepare and analyze campaign data
Perks/Benefits
- Additional leave
- Corporate partner discounts
- Hybrid work
- Learning platform access
- Mobile Plan
- NBN plan
Skills/Tech-stack
A/B | A/B Testing | AWS | B testing | Customer Segmentation | Dashboarding | Data Governance | Data Visualization | Holdout | Incremental impact | Lifecycle analytics | Microsoft Excel | Power BI | SQL | Teradata | Uplift Modeling
Education
N/A
Regions
Countries
States
Cities
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