Senior Manager, Marketing Measurement & Optimization, Minecraft
United States, Washington, Redmond
USD 106K-222K Senior-level Full Time
Tasks
- Align measurement to business goals
- Automate insight summaries
- Build executive dashboards
- Champion data literacy training
- Conduct monthly business reviews
- Conduct quarterly planning readouts
- Create attribution rules
- Define success metrics
- Deliver executive performance reviews
- Design experimentation roadmap
- Develop AI-powered workflows
- Drive real time optimization
- Enforce tagging standards
- Establish UTM taxonomy
- Evolve attribution methodology
- Implement anomaly detection
- Lead marketing forecasting
- Manage tracking governance
- Measure affiliate performance
- Measure player lifecycle marketing
- Own performance marketing measurement
- Quantify creator influencer contribution
- Quantify organic social impact
- Support social and influence reporting
- Track email engagement
- Track web conversions
- Translate data into business narratives
- Validate affiliate postbacks
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Affiliate Marketing | Anomaly Detection | Attribution | Automation | B testing | CRM | Commission Efficiency | Data Integrity | Digital measurement | ESP | Email Marketing | Experimentation | Forecasting | Incrementality | Lifecycle Marketing | Marketing Analytics | Player Lifecycle Marketing | Player lifecycle | Power BI | Publisher Attribution | Python | R | Real Time | Real-time Optimization | SQL | Tagging | Time optimization | UTM Taxonomy | Web Analytics
Education
N/A
Regions
Countries
States
Language: en
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