Media & Analytics Lead, APAC & ME
SGD 100K-133K (estimate) Senior-level Full Time
Tasks
- Adopt advanced analytics and AI capabilities
- Build marketing measurement framework
- Conduct post campaign evaluations
- Create media planning frameworks
- Define KPI governance and data taxonomy
- Deliver training coaching and knowledge sharing
- Develop marketing performance dashboards
- Develop media and analytics best practices and COE
- Develop regional media strategy
- Ensure data quality and governance
- Execute media governance and investment optimization
- Implement full funnel attribution
- Integrate marketing data sources
- Lead agency selection onboarding and evaluation
- Manage media analytics and technology agencies
- Optimize channel mix and full funnel investments
- Perform marketing mix modelling
- Run agency business reviews
- Track marketing investment and ROI
Perks/Benefits
- N/A
Skills/Tech-stack
Ads Manager | Attribution Modeling | Audience Segmentation | CRM | Dashboarding | Data Governance | Data Quality | Data Taxonomy | Data Visualization | Data integration | Google Ads | Google Analytics | HubSpot | KPI Management | Marketing Mix | Marketing Mix Modeling | Marketing ROI | Marketing measurement | Media Governance | Media management | Meta Ads | Meta Ads Manager | Mix Modeling | Paid media | Paid media management | Power BI | Programmatic Advertising | Salesforce | Scenario Planning | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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