Senior Manager, Wealth Growth & Analytics
Tasks
- Build campaign and journey tracking frameworks
- Conduct performance deep dives
- Define KPIs and measurement approaches
- Define targeting approaches
- Design lead programs and client journeys
- Develop AI enabled insights
- Develop scalable programs and use cases
- Drive closed loop learning
- Enable self-serve insights
- Ensure data quality and governance
- Execute test and learn experimentation
- Integrate data across sources
- Lead analytics reporting and visualization
- Lead and develop analytics team
- Manage risk governance and documentation
- Optimize campaign and journey effectiveness
- Own lead and targeting strategy
- Present insights and recommendations to leadership
- Run post campaign program reviews
- Standardize analytics tools and frameworks
- Translate analytics into growth strategies
Perks/Benefits
Skills/Tech-stack
AWS | Agentic Systems | Artificial Intelligence | Campaign Measurement | Data Governance | Data Quality | Data Visualization | Data integration | Experimentation | KPIs | Machine Learning | Power BI | Python | SAS | SQL | Salesforce | Segmentation | Tableau
Education
N/A
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